10% Real Scent

October 26, 2008 · 7 Comments 

I saw an ad for an air freshener the other day.  It claimed that the product had been infused with some minute percentage of “real essential oils”.  What does that mean?  Amidst the synthetic assault they added some of the real deal.  How is that helpful?  That is like feeding my kids some tasty drink I find only to discover it contains 10% real fruit juice.  Why bother?  If I wanted to feed them sugar and color I would go to my pantry and make a cocktail out of precisely that.  I feel the same way about fragrances. ... [Read the full story]